Digital Marketing and Communications
Overview
Are you an avid creator interested in marketing? Do you often find yourself critiquing campaign designs of brands you love? Or maybe your eye is drawn to distinct logos, clever captions and immersive videos.
In marketing, strategy and creativity are highly sought after by companies across all industries—especially when someone has strengths in both areas. The digital marketing and communications major refines your business strategy through a framework of faith while also elevating your creative skills by exploring both design concepts and digital media implementation.
Interested in a tighter focus on business in your marketing degree? Check out our Marketing major.
Why study digital marketing and communications at Gordon?
Gordon is an Authorized Digital Marketing Institute (DMI) Partner, meaning you’ll receive DMI credentials upon successful course completion, giving you a leg up in the digital marketing world.
You’ll also learn from the intentional mentoring of your professors who are digital marketing and communications experts. With our location on the North Shore of Boston and alumni connections in organizations like Disney, HubSpot, Lightmark Creative and more, you’ll have access to multiple pathways for internship and career connections.
What can Christians bring to digital marketing and communications?
In an industry where authenticity and transparency can fall to the backburner, Christians can bring a focus on human-centered design, ethical practice and celebrating creativity.
| Degree | Bachelor of Arts |
|---|---|
| Program Level | Undergraduate |
| School | School of Business |
| Program Format | In-Person |
Learn more
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Courses
Digital Marketing and Communications Courses
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Experiential Learning
Start building your portfolio with opportunities like:
- Internships at places like Lightmark Creative and HubSpot
- The Student Design Agency
- The Business Club
- The Vox Populi
- Gordon College’s student government
- Campus Events Council
Apply to Gordon
Take the first step toward a nationally ranked Christian liberal arts education.
Scholarships
We’re committed to working with you to make college accessible. Explore Gordon's scholarships, which are stackable up to $25,000.
Faculty
Faculty
Nationally recognized, personally focused
Gordon faculty are committed Christians, exceptional scholars and catalysts for transformation—both in their fields and in the lives of the students they teach.
Careers
Life after Gordon
What careers can I pursue with Digital Marketing and Communications?
Gordon will ensure you’re ready to take on a successful career in the rapidly evolving field of digital marketing and communications. Experts predict that there will be a huge wave of new jobs created in this industry that currently don’t exist. Here are just a few job titles you could pursue with a degree in digital marketing and communications, or maybe you’ll forge your own path and design a brand-new role:
- Marketing Coordinator
- Graphic Designer
- Copywriter
- Public Relations Specialist
- Social Media Marketing Specialist
- Web Designer
- Content Specialist
- SEO Specialist
- Creative Director
- Content Creator
“This department, coupled with Senior Seminar and the professors, helped me realize how impactful Christians can be in corporations when they are willing to stand out.”
Megan Hammes '19
Account coordinator, Cogo Labs
Ready to get started?
We're here to help! We believe you were made to thrive, and we’re here to give you the tools to do just that. Get in touch with our admissions team to guide you through the process.