Business Analytics

The role of data in business strategy is rapidly increasing, as is the demand for data-driven solutions to support decision-making in business. Companies need people who know how to use data to shape strategies that help their organization succeed, and you could be the next analytical leader in the industry or field of your choosing. The business analytics major will help you apply data analysis skills to real-world business problems by using algorithms and advanced computing tools to improve business performance, while also giving you the interpersonal skills needed for a thriving career in business.

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Why study business analytics at Gordon?

Technology is evolving daily, and companies rely on it more and more. The business analytics major at Gordon will teach you to be a competent and agile problem solver who can use data to serve others and advance God’s Kingdom.
Our faculty are experts in business analytics and will help you develop competency in statistical thinking, mathematical modeling, machine-learning software tools, data analysis and quantitative evaluation for business problems. You’ll also gain the skills of critical thinking and communication, enabling you to work well with others in the business world. With our location on the North Shore of Boston and our alumni connections in organizations like Nuance Communications, Mitre, Alaska Airlines, Disney, Hubspot and more, you will have access to multiple pathways for internship and career connections.

What careers can I pursue with a business analytics degree?

A major in business analytics pairs well with careers in biotechnology, business, economics, marketing and many other industries. You’ll be well prepared for graduate school or for data science or analysis roles such as: