Strategic Communication
Overview
Strategic communication is all about sending the right message to the right audience at the right time. Our strategic communication minor will refine your skills with a focus on messaging and strategy through the lens of faith. Armed with these skills you’ll learn how to bring any organization where you work to success through carefully crafted strategy.
Why study strategic communication at Gordon?
This minor is part of the Adams School of Music and the Arts because strategic communication, at its core, is the art of visual storytelling. You’ll gain experience working with a range of media, including print, digital and film, as you design brand strategies, deliver presentations and create compelling content. You’ll also benefit from an extensive alumni base, internships and mentorship opportunities in the Greater Boston area and across the country to help you grow in your career.
What can Christians bring to strategic communication?
In a hurried, breaking news-driven world, it’s easy to become overwhelmed and disengaged. Grounded in their faith and a Christ-centered worldview, Christians can help make clear that which appears unclear. By focusing on how a message impacts others, Christians can apply a human-centered, compassion-driven focus to their work.
| Degree | Minor |
|---|---|
| Program Level | Undergraduate |
| School | Adams School of Music and the Arts |
| Program Format | In-Person |
Learn more
Enter your information and an admissions counselor will be in touch!
By providing your mobile number, you agree to receive text messages from Gordon College. Message & data rates may apply. Message frequency varies. Reply HELP for help or STOP to cancel. View Terms of Service and Privacy Policy.
Courses
Strategic Communication Courses
-
Loading...
Experiential Learning
Start building your portfolio with opportunities like:
- Internships at places like Lightmark Creative and Hubspot
- Competing in the annual TED-talk style JUD Talks
- Working with a campus publication like the Tartan or Vox Populi
- Participating in the AAAC Advertising Competition
- Featuring your work in Gordon Globes
- Running for Gordon College’s student government
- Joining the Campus Events Council
Apply to Gordon
Take the first step toward a nationally ranked Christian liberal arts education.
Scholarships
We’re committed to working with you to make college accessible. Explore Gordon's scholarships, which are stackable up to $25,000.
Faculty
Faculty
Nationally recognized, personally focused
Gordon faculty are committed Christians, exceptional scholars and catalysts for transformation—both in their fields and in the lives of the students they teach.
Careers
Life after Gordon
What careers can I pursue with Strategic Communication?
After completing your minor in strategic communications, you can look forward to having an impact in career paths that include:
- Public relations specialist
- Media planner
- Social media manager
- Web content manager
- Brand manager
- Editor
- Advertising
- Marketing
- Event planning
“What I appreciated most about the communication arts major is it allowed me the opportunity to really find my voice and articulate my thoughts. In my professional role I deal with clients every day, and I have been blessed with ability to communicate effectively and build meaningful relationships with people of different backgrounds.”
Bersley Chery '16
Senior Manager, Sales Development at Oracle NetSuite
Ready to get started?
We're here to help! We believe you were made to thrive, and we’re here to give you the tools to do just that. Get in touch with our admissions team to guide you through the process.